Kevin + YOUR NEW CONTENT STRATEGIST = A POWERHOUSE DUO

With the right team driving SEO, SEM, content, and paid media, we’ll attract high-intent leads and scale YellowBird’s impact.
Kevin hit the ground running in a newly created marketing technology position. He brings a subject matter expertise and a unique perspective we were thoroughly lacking before his arrival. He is a thought leader and hands-on in several channels and disciplines, such as SEO, google analytics, attribution reporting, web administration, and front-end development.
— Sarah Worthington Berg, Vice President of Marketing at Matic

YOUR WEBSITE. SAFER. SMARTER. STRONGER.

Explore Each Report to Fine-Tune Your Site for Maximum Impact

On-Page SEO Audit Report
Backlink Audit Report
Domain Authority Scoring
Site Performance Report

On-Page SEO Audit Report

Uncovering key improvements for better SEO

Key Warnings to Improve SEO

Resolving these warnings enhance search performance and ensure SEO best practices.

  • 🟠 Unminified JavaScript and CSS files: Excess code slows down page load times, negatively impacting user experience and SEO.
  • 🟠 Missing Meta Descriptions: Every page needs a unique description to attract searchers and improve click-through rates.
  • 🟠 Too Much Text in Title Tags: Short, snappy titles are the key to SEO and user-friendly clicks.
  • 🟠 Missing H1s: H1 tags signal the main topic to search engines. Without it, pages miss valuable ranking opportunities.
  • 🟠 Low Word Counts: A little extra content can help demonstrate page relevance to both users and search engines.

Opportunities for Further Optimization

These are areas for fine-tuning, leading to better SEO and user engagement.

  • 🟡 Subdomains Without HSTS Support: HSTS (HTTP Strict Transport Security) ensures secure connections by enforcing HTTPS.
  • 🟡 Poor Anchor Text Usage: Descriptive links give users and crawlers context, improving both usability and SEO.
  • 🟡 Multiple H1s: One H1 per page keeps context focused and search-friendly.‍
  • 🟡 Missing Anchor Texts: Links with no labels lack context, which weakens user navigation and SEO.

Backlink Audit Report

High-quality backlinks are the key to a clean, credible search engine profile.

Score: Medium Toxicity

Removing toxic links will help search engine reputation and enable a rise to the top.

  • 2.5% Confirmed Toxic Backlinks: Links flagged as harmful—these need to go to avoid penalties.‍
  • 20.3% Potentially Toxic Backlinks: These will be monitored and disavowed as needed to maintain credibility.

Domain Authority Scoring

Improving Domain Authority builds greater trust and reach

‍

‍

Goal: Aiming for 35+ through strategic link-building, relevant content, and technical optimizations will give our site a stronger, more trusted presence in the SERPs

Site Performance Report

Optimizing load speed means a smoother experience for users

Desktop Performance: 62 (Good, but needs improvement)

Mobile Performance: 38 (Poor, needs work)

Quick Wins:

  • DNS Prefetch and Preconnect: Ensuring intensive third-party scripts (e.g., HubSpot, Google Tag Manager) are preloaded will speed up user access.
  • Lazy Loading: Only load what’s immediately needed; the rest can come as users scroll, reducing initial load times.‍
  • Consolidate and Prioritize Critical CSS: Move essential CSS inline while deferring non-critical styles to improve First Contentful Paint (FCP).

Proven Results. Real Impact.

I have a proven track record in securing top search engine ranks and driving significant PPC growth, my strategies consistently deliver.

PPC Growth: Tripling SEM Customer Acquisition in Two Years

After taking over PPC campaigns from a consultant, I implemented a strategic, data-driven approach that achieved substantial growth in paid search acquisition. In July 2016, we had 43 PPC customers. By May 2017, that number more than doubled to 97, reaching 109 by May 2018.

Reaching Rank #0: Dominating the Featured Snippet

Achieved Rank #0 (Featured Snippet) for the highly competitive term “How to Sell Tickets Online.” Securing this prime real estate gave us a strategic advantage over competitors, significantly boosting organic click-through rates.

Outranking Industry Giants: Securing #2 Spot Over Eventbrite, StubHub, and Ticketmaster

Took over SEO for a website that had dropped to the 3rd page in SERPs. Through a focused SEO strategy, I secured the #2 position on the first page for key terms, outranking major players like Eventbrite, StubHub, and Ticketmaster.

‍

Double Ranking Success: Secured #2 and #3 Positions for a Competitive Term

Building on our first-page success, I achieved dual rankings for a highly competitive term, securing both #2 and #3 positions. This amplified our brand’s visibility and reinforced our credibility in search results.

‍

© 2025, Kevin Washington