Butter

Your Website Deserves Butter Treatment

Click Each Report to See How We’ll Smooth Out Your Site’s Performance

On-Page SEO Audit Report

Uncovering key improvements for butter-smooth SEO

Critical Issues to Address

Addressing critical errors will immediately improve site health and are priority fixes.

🔴 Duplicate Title Tags: Confuses search engines, hurting rankings.
🔴 Pages Returning 4XX: A dead end for users and search engines.

Key Warnings to Improve SEO

Resolving these warnings enhance search performance and ensure SEO best practices.

🟠 Missing Meta Descriptions: Every page needs a unique description to attract searchers and improve click-through rates.
🟠 Too Much Text in Title Tags: Short, snappy titles are the key to SEO and user-friendly clicks.
🟠 Missing H1s: H1 tags signal the main topic to search engines. Without it, pages miss valuable ranking opportunities.
🟠 Low Word Counts: A little extra content can help demonstrate page relevance to both users and search engines.

Opportunities for Further Optimization

These are areas for fine-tuning, leading to better SEO and user engagement.

🟡 Poor Internal Linking: Help users and crawlers navigate effortlessly.
🟡 Orphaned Pages in Sitemaps: Every page should be connected for improved crawlability.
🟡 Poor Anchor Text Usage: Descriptive links give users and crawlers context, improving both usability and SEO.
🟡 403 Status Codes: Access denied pages add barriers to both users and crawlers
🟡 Multiple H1s: One H1 per page keeps context focused and search-friendly.‍
🟡 Missing Anchor Texts: Links with no labels lack context, which weakens user navigation and SEO.

Backlink Audit Report

High-quality backlinks are the key to a clean, credible search engine profile.

Score: High Toxicity

Removing toxic links will help search engine reputation and enable a rise to the top.

6.2% Confirmed Toxic Backlinks: Links flagged as harmful—these need to go to avoid penalties.‍
9.6% Potentially Toxic Backlinks: These will be monitored and disavowed as needed to maintain credibility.

Domain Authority Scoring

Improving Domain Authority builds greater trust and reach

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Goal: Aiming for 35+ through strategic link-building, relevant content, and technical optimizations will give our site a stronger, more trusted presence in the SERPs

Site Performance Report

Optimizing load speed means a smoother experience for users

Desktop Performance: 60-75 (Good, but could improve)

Mobile Performance: 30-45 (Needs work)

Quick Wins:

DNS Prefetch and Preconnect: Ensuring intensive third-party scripts (e.g., HubSpot, Google Tag Manager) are preloaded will speed up user access.
Lazy Loading: Only load what’s immediately needed; the rest can come as users scroll, reducing initial load times.‍
Reorder Third-Party Scripts: Ensure third-party scripts (e.g., Swiper, GSAP) load after essential page content, if possible.

I’ve Churned Out
Results Before

I have a proven track record in securing top search engine ranks and driving significant PPC growth, my strategies consistently deliver.

PPC Growth: Tripling SEM Customer Acquisition in Two Years

After taking over PPC campaigns from a consultant, I implemented a strategic, data-driven approach that achieved substantial growth in paid search acquisition. In July 2016, we had 43 PPC customers. By May 2017, that number more than doubled to 97, reaching 109 by May 2018.

Reaching Rank #0: Dominating the Featured Snippet

Achieved Rank #0 (Featured Snippet) for the highly competitive term “How to Sell Tickets Online.” Securing this prime real estate gave us a strategic advantage over competitors, significantly boosting organic click-through rates.

Outranking Industry Giants: Securing #2 Spot Over Eventbrite, StubHub, and Ticketmaster

Took over SEO for a website that had dropped to the 3rd page in SERPs. Through a focused SEO strategy, I secured the #2 position on the first page for key terms, outranking major players like Eventbrite, StubHub, and Ticketmaster.

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Double Ranking Success: Secured #2 and #3 Positions for a Competitive Term

Building on our first-page success, I achieved dual rankings for a highly competitive term, securing both #2 and #3 positions. This amplified our brand’s visibility and reinforced our credibility in search results.

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The Perfect 30/60/90-Day Spread for Success

A step-by-step plan to enhance your website, boost visibility, and drive high-value growth.

30-Day Focus - Website Ownership and Quick Wins

Goals: Establish control over the website, address critical SEO issues, and implement immediate optimizations.

Technical SEO Improvements

‍Tasks: Conduct a full technical audit (addressing errors, warnings, site speed, and mobile responsiveness), optimize for critical SEO issues (duplicate tags, H1 tags, missing meta descriptions), and start cleaning up toxic backlinks.‍
Outcome: Improved site health and usability, better baseline for ongoing SEO improvements.

Core SEO Improvements

‍Tasks: Address priority onpage SEO fixes like improving title tags, enhancing on-page content, and adding relevant meta descriptions. Begin integrating target keywords into the highest-value pages.
Outcome: Increased search visibility and foundational SEO health.

Data & Reporting Readiness

‍Tasks: Implement any needed SEO tools (e.g., SEMrush, Google Search Console, etc.) to monitor performance. Define and track key metrics for site traffic, user engagement, and conversion rates.‍
Outcome: A clear picture of baseline site performance and identified metrics for ongoing improvement.

60-Day Focus: Drive Organic Traffic & Engage Market

Goals: Strengthen SEO, start SEM campaign optimization, and enhance content to engage Butter’s Ideal Customer Profiles.

Advanced SEO & Content Strategy

Tasks: Identify content gaps and create or update pages to target high-value keywords and phrases (e.g., “failed payment recovery,” “reduce churn payments”). Address any remaining technical SEO issues from the audit and continue optimizing for better rankings.
Outcome: Improved organic traffic, with additional content that directly speaks to the needs of Butter’s ICPs.

SEM Campaign Management

Tasks: Develop and launch paid search campaigns targeting high-intent keywords, monitor performance, and optimize ad copy and bidding strategies.
Outcome: Initial traffic boost and data on which keywords, ads, and messaging resonate most with Butter’s audience.

Website Messaging Refinement

‍Tasks: Implement any needed SEO tools (e.g., SEMrush, Google Search Console, etc.) to monitor performance. Define and track key metrics for site traffic, user engagement, and conversion rates.‍
Outcome: A clear picture of baseline site performance and identified metrics for ongoing improvement.

90-Day Focus: Scaling Traffic and Data-Driven Optimization

Goals: Build on SEO and SEM improvements, optimize the user journey for conversions, and refine strategies based on what the data is telling us.

Conversion Rate & User Journey Optimizations

‍Outcome: Improved conversion rates and a user journey optimized to drive engagement and revenue.
Tasks: Conduct A/B testing on critical landing pages, improve the conversion funnel , and enhance calls to action.

Enhanced Data & Reporting

Tasks: Develop a custom KPI dashboard (focusing on SEO performance, SEM effectiveness, and conversion metrics) to provide actionable insights for ongoing optimization.
Outcome: A comprehensive view of performance, enabling more strategic decisions and faster iteration.

Scalable Growth Strategy

Tasks: Refine SEO and SEM campaigns based on performance, double down on high-converting keywords, and expand backlink-building efforts.
Outcome: Sustained growth in organic and paid traffic.

Kevin + Butter = Smoother Revenue Recovery